Universal Music to Co-Produce Russell Simmons' Hip-Hop Musical 'The Scenario'

The Scenario will feature an original story by hip-hop historian Dan Charnas, who is weaving the genre's "groundbreaking rhythms, iconic songs and timeless ideas with a completely original story that will take audiences on an electrifying ride that celebrates hip hop culture."

Simmons and UMG are sharing producer credit on the new musical with Jake Steinof Def Pictures; and Scott Prisoned and Jamie Bendell of Big Block. Jumpstart Entertainment is serving as general manager.